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Web design is much more than nice looking graphics and images.

Web usability relates to how a user interacts with your website. A site that conforms to user expectations makes visitors more comfortable and more likely visit again and recommend the site. Usability is critical to your site's success.

What is web usability?

In general, usability refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process. Usability measures the quality of a user's experience when interacting with a solution - whether a Web site, a software application, mobile technology, or any user-operated device.

It is important to realize that usability is not a single, one-dimensional property of a user interface. Usability is a combination of factors including:

  • Ease of learning - How fast can a user who has never seen the user interface before learn it sufficiently well to accomplish basic tasks?
  • Efficiency of use - Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?
  • Memorability - If a user has used the system before, can he or she remember enough to use it effectively the next time or does the user have to start over again learning everything?
  • Error frequency and severity - How often do users make errors while using the system, how serious are these errors, and how do users recover from these errors?
  • Subjective satisfaction - How much does the user like using the system?

Experience Counts

An experienced usability consultant gets constant input on the architecture and design throughout the process – not just at the end. w3strategies manages a comprehensive web usability process from strategy to solution. Some of the items considered in the design include:

  • Designing a clear, consistent, and simple navigation system
  • Keeping the content clear and simple
  • Providing for visitor feedback
  • Testing the site with focus groups and peer review

Learn More

w3strategies is an independent digital agency in Knoxville, Tennessee specializing in the planning, design and development of websites and other interactive applications. Founded in 2009, we focus on creating exceptional user experiences through creative design and technology.

If you are ready to take your online presence to the next level, write or call 1.865.617.8311 today.